商务谈判英语重要性
详细内容
商务英语是英语的一种社会功能变体,是专门用途英语中的一个分支,是英语在商务场合中的应用。下面第一范文网小编整理了商务谈判英语重要性,供你阅读参考。
商务谈判英语重要性
商务英语是英语的一种社会功能变体,是专门用途英语中的一个分支,是英语在商务场合中的应用。它涉及技术引进、对外贸易、招商引资、对外劳务承包与合同、国际合同、国际金融、涉外保险、国际旅游、海外投资、国际运输等等,人们从事这些活动所使用的英语统称为商务英语。
商务英语源于普通英语,并以此为基础,完全具有普通英语的语言学特征,但同时它又是商务知识和普通英语的综合体,因而具有其内在的独特性,主要集中以下几个方面:
1.商务英语的语言形式、词汇、以及内容等方面与专业知识密切相关,它承载着商务理论和商务实践等方面的信息。
2.商务英语用词明白易懂、正式规范、简短达意、语言平实。用词方面多使用常用词,以保证所用词语具有国际通用性,保证能为普通大众所理解,但又不能过于口语化,即商务英语所使用的语言不能过于非正式。有些商务文书(如合同)因为具有规范、约束力等公文性质,因此会使用一些很正式的词语,如使用priorto或者previousto而不使用before;使用supplement而不使用addto等。但在介词方面,商务英语往往使用以繁复的介词短语来代替简单的介词和连词,如:用inthenatureof代替like;
3.商务英语句子结构比较复杂,句式规范,文体正式,尤其在招标文件和投资文件经及合同中更是如此。
4.商务英语在陈述事物时往往具体、明确,绝不含糊其词。如商务英语不就“Wewishtoconfirmourtelexdispatchedyesterday”,而要说“WeconfirmourtelexofJuly2nd,20xx.”因为前者笼统含糊,后者就清晰明了;
5.在国际商务英语应用文特别是国际商务信函中,礼貌是其中非常重要的语言特点。
商务谈判英语对话
Dialogue1:
A:So,thankyouforing,everyone.It'sreallyapleasuretoseeyouallhere.Firstofall,mayisuggestyoutakealookattheagendaisentyou?Wouldyouliketomakeanymentonthat?
B:Yes,iwonderifwecanbeginwithshipmentquestionfirst.Wereallyneedtoetoanagreementonthatbeforeanythingelse.
A:That'strue,butit'salsoaverydifficultissue.That'sthereasonwhyiputitlast.Ithoughtitmightbeagoodideaforustostartwiththepointswehaveinmon.We'llmoveontotheshipmentissueafterthat.
B:Allright.Thatsoundsreasonable.
A:Well,beforewegoanyfuture,Iwouldliketosaystronglyhowifeelthatit'sinbothourinteresttoreachanagreementtoday.Themarketisbeingevenmorepetitiveandourbiedstrengthwillgiveussomebigadvantages,notleastintermsofthedealerwork.Now,ithinkRichardwouldliketosayafewwordsaboutthat.
点睛注释:
1.makementsonsth对某事进行评论
Example:Wouldyoumakementsonourwomen'sgarmentsincurrentdesign?您对我们流行女装款式有何评论Ohlookverynice!哦,看起来很漂亮
2.havesth.inmon:有共同点
Example:Thetwofirmshaveverylittlemoninsellingstrategies.这两家公司在销售策略上没有什么共同点。
3.intheinterestof:符合......的利益
Example:Thestableandhealthybusinessrelationsareintheinterestofoursides.稳定健康的贸易关系符合双方的利益。
Dialogue2
A:Hello,MrWang,nicetoseeyouagain.Howareyou?
B:Fine,thankyou,andyou?
A:I'mfine,wejustmovedinournewhouse.Everythingisinagreatmess.It'sanightmare.Buti'llappreciatenothavingtospendsomuchtimemutingtomyworkeveryday.
B:Yes,ittookmenearlyonehourtogetheretoday.Busserviceinthisareaisnotsogood.
A:Well,willyoulikeacupofcoffee?
B:Thankyou,thatwouldbenice.
A:Milkorsugar?
B:Blackwilldo,thankyou.
A:So,how'sbusinessinyoursection?
B:Nottoobad.WehavealotofworktodoasfarasourcontractGeeisconcernedthistime.
A:Thenithinkyoucansayafewwordsaboutthatfirst.
点睛注释
1.inamess:乱成一团
Example:Since9O'clock,Mr.Gillhasbeensortingouttheshippingdocumentswhichareinamessinthefiles.
从九点以来,吉尔小姐一直在整理文件夹里乱成一团的海运单据.
2.mute:乘通勤车上班
Example:ImutetoworkfromShenyangtoFushunonweekdays.周一到周五我从沈阳到抚顺乘通勤车上班.
busmuter乘通勤汽车上班的人trainmuter乘通勤火车上班的人
3.asfarassb./sth.beconcerned:就什么而言;至于
Example:Asfarasiamconcerned,iagreewithJackonthispoint.就我而言,我同意杰克的观点.
、Asfarascolorisconcerned,Tomprefersblack.就颜色而言,汤姆更喜欢黑色.
Dialogue3
A:Willyouhaveacupofcoffee,Mr.Wang?
B:No.Don'tbother,please.
A:Ofcourse,idon'tknowSmithatall,butyou'vegottobeonyourguardagainstGee.ItoldyouaboutournegotiatingwithhiminNewYorkthreeyearsago,didn'tI?
B:Iamsureyoudid.Canwefocusonthefinalpackingtoday,Mr.Brown?Wemustn'tgetstuckintheprice.Theyaregoingtoknockusdown.Wehavegotsomeroomtomaneuver.
A:That'sright,GeeistheheadofMarketingDepartment.
B:Whatwemustkeepinmindisthatwecanmakeaconcessioniftheypushusonstaffcut.
A:Ohwedon'tneedtoworryaboutthat,Mr.Wang.Wewilljustplayitbyear.
点睛注释
1.beonone'sguardagainstsb./sth.小心,防范
Example:Wemustbeonourguardagainstpickpocketsonabus.在公交车上我们要小心扒手。
2.focusonsth.集中精力于......之上
Example:Weshouldfocusourattentiononthedemandsattheoverseasmarket.我们应该集中注意一下海外市场的需求
3.knocksb.down打倒,使屈服
Example:Theyareattemptingtoknockusdownintermsofprice.他们试图让我们在价格方面让步。
4.keep/bearsth.inmind记住,牢记(英国都用remember)
Example:Pleasekeepinmindthatyou'llarrivepunctuallyforthemeetingtomorrow.请记住明天开会要准时。
Bearinmindthatyoucanalwaysrelyonme.要记住你永远可以依靠我。